Word: procter
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Last week in Manhattan many a prominent citizen, many an obscure citizen, and every soap dealer received an invitation reading in part: "The National Soap Sculpture Committee requests the honor of your presence at the sixth annual exhibition of small sculptures in white soap for the Procter & Gamble prizes. . . ." Well-informed citizens immediately recognized the contest as a clever advertising scheme proposed some years ago and put into execution by smart Publicist Edward L. Bernays. The idea was suggested by the quantity of soap sculptures which annually were sent to Procter & Gamble, makers of Ivory Soap, by unknown but aspiring...
...Procter Gamble...
...Soap Association is composed of powerful soap manufacturers who control about 80% of U. S. production, whose publicizing subsidiary, Cleanliness Institute, during the past three years contributed $3,000,000 for "information useful to the public," laboratory work and market study. Its executives represent such soap makers as Procter & Gamble. Colgate-Palmolive-Peet, Armour & Co., Lever Bros. In no way is the Association a monopoly, for its members compete hotly for the business brought them by this method of collective advertising...
Birthday. James Norris Gamble, original partner of Procter & Gamble; in Cincinnati...
Whether the sale was a movement toward including Procter & Gamble in Standard Brands, new Morgan food-products holding company (TIME, July 1 ), was debatable because of the small percentage of Morgan ownership. Yet soap, like yeast, is undeniably distributed in cakes...