Word: procter
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Gerald Zaltman, a Harvard Business School professor and the author of How Customers Think: Essential Insights into the Mind of the Market, believes marketers should even delve into the unconscious mind. Clients like Procter & Gamble use the Zaltman metaphor-elicitation technique, which enables them to uncover deep metaphors that lie beneath people's conscious opinions on products or advertisements. Zaltman is experimenting with brain scans to see which parts of the mind are active during certain purchasing decisions...
...invest there. China could not be more different. Not only are hundreds of American companies investing in plants in China, but they are also diving into the growing Chinese market for consumer goods as if it were going out of style. U.S. firms like Motorola, General Motors and Procter & Gamble can't wait to sell their cell phones, cars and toothpaste to a Chinese population whose appetite for them is insatiable. (Hale points out that the Chinese buy about 2 million cell phones a month.) This division between U.S. companies, mainly large ones, that have taken advantage of the China...
Turck Paquelier is one of the few senior executives L'Oreal has hired from the outside. After 13 years at Procter & Gamble and five at Yves Saint Laurent Parfums, she was chosen by L'Oreal to balance the needs of designers and of L'Oreal chairman and CEO Lindsay Owen-Jones. In Turck Paquelier's first six years at the company, she tripled L'Oreal's Armani business. By 2002, the brand was bringing in about $429 million a year in sales...
...instance, Wright-Swadel notes Procter & Gamble no longer recruits at Harvard for its management program after realizing that its past recruits from the College all left the company within three years...
...native of Keene, New Hampshire, Lafley graduated from Hamilton College with a B.A. in History before studying at HBS. Before joining Procter and Gamble, Lafley also served in the U.S. Navy for five years as a supply officer during the Vietnam...