Word: procter
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...space and better placement in stores. In July it announced it is developing a sustainability index that will one day show consumers at a glance how green its products are. (The initiative will be run by a consortium, coordinated by academics and supported in part by companies such as Procter & Gamble, PepsiCo and General Mills.) But Walmart is far from perfect. While the company has made great strides on the environmental front, it still has a ways to go on the labor front, especially in ensuring fair treatment for the people in developing countries who work for its vendors...
Privately, Googlers will tell you that the Bing ads rankle. They describe them as misleading and unfair, painting a picture of Google that doesn't match reality. Maybe, but Microsoft - a company not previously known for its marketing savvy - is taking a page out of a 1960s Procter & Gamble playbook: create a problem consumers don't know they have, then solve it. Bing...
...where followers speculated about whether Zack16 was a bizarre new Metamorphosis-meets-My So-Called Life scripted dramedy or an ad for something. After a few reporters picked up on it, the buzz grew, and it was revealed to be the latter. Specifically, it's an online campaign for Procter & Gamble's Tampax...
Berkshires Bounty. The white clapboard Gateways Inn in the Berkshires town of Lenox, Mass., was built as a summer home in 1912 and designed by Harley Procter of Procter & Gamble fame to resemble a bar of Ivory soap. Today, it's a lovely place to base a weekend getaway to the Berkshires - come here to hike around the waters of the Stockbridge Bowl, listen to the Boston Symphony at Tanglewood or tour The Mount, the home of Edith Wharton. The Gateways's innkeeper, Fabrizio Chiarello, keeps a collection of more than 200 single-malt whiskeys in the hotel's restaurant...
...Hodgkin's disease at the end of her first trimester, rejected her doctor's advice to abort and had to petition a hospital ethics board - and undergo psychiatric evaluation - in order to get the medications she sought. "It was very frustrating," says Sosnader, 45, a logistics manager for Procter & Gamble in Worcester, Pa. "Everyone had their own opinion about what I should do, but there were no facts to support any of it." (See how the FDA classifies drugs and their effects on pregnancy...