Word: procter
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...message of all time. According to a new study to be published in an upcoming issue of the Journal of Consumer Research, consumers who touch products in the aisles will pay more money for them than those who keep their hands off the merchandise. So in the 21 years Procter & Gamble ran the iconic television advertisements for its Charmin toilet-paper brand, Mr. Whipple, the uptight grocer with a secret squeezing fetish, should have encouraged his bubbly shoppers to fondle away...
Other sectors are now in the grip of recession. Earnings at energy companies, for example, are expected to plunge 50%. Technology companies could see their incomes drop by a third. Consumer staples - companies like Procter & Gamble that produce toothpaste and toilet paper - could be one of the few sectors to escape the economic downturn. Goldman expects earnings for those companies to be flat in 2009 compared with last year, before rising...
...corporate program was officially launched in December, but even before then, a few firms had taken the, ahem, leap. Since 2005, Jody Wallace, who owns a PIU franchise in Ohio, has hosted about two events a month for local divisions of Procter & Gamble, GE, Yellow Book and Ryan Homes. She says she got the idea partly from watching parents sheepishly try out the equipment at their children's parties. "They got just as excited as the kids," she says...
...Guangzhou in southern China. At age 37, she is the very image of a polished chief executive officer, right down to her Milano briefcase. Wang is the founder of an advertising agency that employs nearly 70 people in three Chinese cities and counts as customers major multinational companies including Procter & Gamble and Sony Ericsson. Like so many of her generation, Wang never looked back after racing through the door Deng's economic reforms opened, and her accomplishments show how far the country has come. But they also show that China's capitalist road is leading toward a wall - that...
...politically, the West Side closely resembles its Kentucky neighbors and is dotted with working-class Catholic towns where people still place one another by asking which parochial high school they attended. Across town is the East Side, an affluent web of hillside communities that house executives from Macy's, Procter & Gamble and the seven other FORTUNE 500 companies that are based in Cincinnati...