Word: procter
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Upon graduation from Williams College (where he started four businesses, including a lucrative airport shuttle), Case leaped into a life in corporate America. Working for giants like PepsiCo and Procter & Gamble, he chafed at the implacable peculiarities of management, but he also took careful notes. At P&G, for instance, he had a front-row seat for corporate marketing. He still chuckles about the P&G executives so dazzled by the success of Bounce--a tissue impregnated with fabric softener--that they jumped to the odd conclusion that the idea might work for hair care. The result was a conditioner...
...wonder too that Rusa Won traded her dull secretarial job with Procter & Gamble for a high-glam marketing post at the Rock 'n' Roll Club. Guangzhou's hottest dance mecca lures a thousand free-spending hipsters a night at 80 yuan ($10) a head. Amid flashing lasers, throbbing strobes, wafts of colored fog, Guangzhou's young and rich pulsate to the pounding, 200-decibel beat of Western rap. "Politics?" hoots an 18-year-old who calls himself Jeff. "We come here to play." "Politics!" laughs his sister, 22, swiveling and shimmying. "I just want to relax...
With so much business up for grabs, hard-hit Burnett (billings: $5.82 billion) has won some battles too. The agency pulled a $250 million Procter & Gamble account away from Saatchi & Saatchi in January and brags about its quirky campaign for Altoids ("The curiously strong peppermints"), a 200-year-old brand of British breath mints. Burnett says the ads have brought Altoids from nowhere to a 10% share of the $235 million U.S. market for breath mints in just three years. Says Linda Wolf, Burnett's group president for North America: "When it comes to being edgy and offbeat and getting...
...situation is urgent, says Procter Hug Jr., chief judge of the Ninth Circuit Court of Appeals, which covers California and eight other Western states. Hug says that with a third of its 28 seats vacant, the court has had to cancel hearings for about 600 cases this year. Criminal cases take precedence by law, so at both the trial and appellate levels, it is civil cases that have been crowded out. Civil rights cases, shareholder lawsuits, product-liability actions, medical-malpractice claims and so forth are being pushed to the back of the line, however urgent the complaints. Chief Judge...
...which is sometimes just "a fancy name for emergency licensing," says Karen Zumwalt, dean of Columbia University's Teachers College. CITE offers a two-year program for those who choose teaching as a second career. Carolyn Toney, a fifth-grade intern at Vine, is a former research scientist for Procter & Gamble. She decided to enroll in CITE after her two children graduated from college. Toney spent one year taking education classes and substitute teaching. Now, in her second year, she is teaching fifth-graders, with the help of Luebbe. "I'm working harder than I ever did in the corporate...