Word: procter
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...Procter & Gamble, which spends an estimated 5% of its total advertising budget of $2 billion on ethnic-oriented ads, reaches Spanish speakers through shows like Hablando, a popular half-hour morning program. AT&T, which sponsors Chinese Dragon Boat Festival races and Cuban folk festivals, runs broadcast and print ads in the U.S. alone that reach 30 different cultures in 20 different languages, including Korean, Tagalog and the West African dialect + Twi. Says Jacqueline Morey, director of multicultural marketing at AT&T: "Marketing today is part anthropology...
...where will a surge of job-creating growth come from? In the short run, at least, the dominant employment trend is going in the opposite direction. The nation's corporate goliaths are continuing, and even intensifying, the downsizing mania. Even companies that are still profitable: Procter & Gamble and General Electric. And even companies that have already been through one or two spasms of shrinkage. The latest survey by the American Management Association of 8,000 of its members showed that 47% reduced their staffs during the 12 months ended last June, a trifle more than...
...tell myself I haven't changed; I just think more realistically. You can be different and be successful, I say. Then I realize that I picked that phrase up from the Procter & Gamble flyer...
Many of these market openings could prove to be irreversible as Mexicans develop a growing taste for American goods. Procter & Gamble first exported Pringles potato crisps to Mexico in 1991 and expects to sell more than $5 million worth of the snacks there next year. When Dell Computer began assembling personal computers in Mexico 18 months ago, its new plant promptly shattered the company's record for sales growth. Dell expects annual sales of the Mexican unit to continue to grow by at least 50% over the next few years. "The Mexican economy is becoming more robust and information-focused...
With many consumers abandoning brand-name products for lower-cost private labels, Procter & Gamble, the maker of Tide, Crest and Pampers, announced that over the next four years it would close 30 plants, eliminate 13,000 jobs, and cut some prices as much...