Word: procter
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...records of 35 million telephone calls made between March 1 and June 15 from 655,000 southwestern Ohio lines to find any potential corporate leakers who had called the home or office of Wall Street Journal Pittsburgh bureau reporter Alecia Swasy while she was researching stories that embarrassed Procter & Gamble, a major Cincinnati area employer...
Already Kessler has fired several salvos at deceivers. First hit was Procter & Gamble. The conglomerate had received numerous letters from the FDA complaining about the labeling of its Citrus Hill Fresh Choice orange juice, which is made from concentrate. In April, Kessler instructed his inspectors to publicly seize 2,000 cases of the juice. Two days and many headlines later, the company, based in Cincinnati, agreed to remove the term fresh from its label. Soon after, executives at Ragu Foods of Trumbull, Conn., consented to drop the offending word from their Ragu Fresh Italian pasta sauces, which, like many other...
...attorneys, convened in a Palm Beach hotel, nodded obligingly. "This is not the idle talk of a new commissioner," Kessler continued, to more polite nods. Then came the surprise. "Today the U.S. Attorney's office in Minneapolis is filing on FDA's behalf a seizure action against Procter & Gamble's Citrus Hill Fresh Choice orange juice," he said. "The use of the term 'fresh' is false and misleading, and it is confusing to consumers." The nodding stopped, the lawyers grew silent, and many began to wonder, "Who is this...
Kessler always has a plan, and targeting a food-manufacturing giant such as Procter & Gamble was certainly part of one. Says Washington attorney and longtime friend Stuart Pape: "Going after large companies and being tough have been part of a well-considered strategy to increase the credibility and morale of the agency...
Still waiting for the FDA's approval: Kraft General Foods' Trailblazer for frozen desserts and Procter & Gamble's Olestra for fat-free deep frying...