Word: procter
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Bareknuckle competition is the credo of American business, but James and Linda Newton may have taken things too far. In a lawsuit filed last week, Procter & Gamble accuses the Parsons, Kans., couple of promoting their independent Amway distributorship by linking P&G to satanism. The Newtons allegedly circulated a flyer claiming that the president of P&G "gave Satan all the credit for his riches" and offering information on "alternative products." For more than a decade, P&G has been bedeviled by the satanism charge. Tales that its 108-year-old moon-and-stars logo was demonic forced the symbol...
...Boycott Folgers coffee. What it brews is misery and death." Narrated by actor Ed Asner, that TV attack ad has sparked a battle between a San Francisco-based peace group called Neighbor to Neighbor and corporate giant Procter & Gamble, whose Folgers brand is the top-selling U.S. coffee. The 30- sec. spot, which aired earlier this month on CBS affiliate WHDH in Boston, accuses Procter & Gamble of prolonging the ten-year civil war in El Salvador by buying Salvadoran coffee beans, the country's leading export, and thereby supporting the right-wing government of President Alfredo Cristiani...
...Procter & Gamble, the charges have been too bitter to swallow. In an angry response, the Cincinnati-based consumer products firm yanked its advertising, worth as much as $1 million a year, from the Boston station. "We felt very strongly that our integrity was being attacked, and we could not let that go unchallenged," said Don Tassone, a P&G spokesman. He noted that Folgers contains less than 2% Salvadoran beans. "In addition, and this is important to us, we are supported by our Government's policy," Tassone said. In a recent letter to the company, Under Secretary of State Robert...
...argues that El Salvador's $400 million worth of annual coffee exports mainly benefits a handful of wealthy families and helps finance death squads and military atrocities against civilians. "There's blood on that coffee," says Fred Ross, the group's director. "Action by corporations like Procter & Gamble could send economic shock waves into El Salvador and force a negotiated settlement...
However well-intentioned shoppers may be, so-called biodegradable products "foster precisely the wrong attitude," says Jim Middaugh, a spokesman for the Environmental Defense Fund. "They foster the idea that throwing stuff away is a good idea." Not all manufacturers have gone the degradable route. Procter & Gamble plans to expand the use of recycled plastic in making containers for Liquid Tide and Cheer. Smart companies know which way the wind is blowing...