Word: procter
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Companies can also reduce costs by cutting back on elaborate packaging for their products. Paper, glass, metal and plastic packaging constitute 50% of U.S. garbage by volume and 30% by weight. To help shrink the mountains of wasted material, manufacturers should concentrate on using recyclable packaging. Procter & Gamble is test-marketing the use of recycled plastics in detergent and fabric-softener bottles. The firm says 70% of its packaging is made from recycled paper. Also, grocers could market more foods in bulk, requiring customers to supply their own reusable containers...
...Procter & Gamble/Advertising...
...Procter & Gamble/Purchasing...
...gain for the studios is obvious. But what the sponsors hope to achieve is something of a mystery. Procter & Gamble, the company that makes Downy, will spend $8.5 million to advertise The Wizard of Oz tape. Yet, according to two surveys, at least two-thirds, and perhaps as many as nine-tenths, of all viewers push the fast-forward button when they spot...
Psyllium is not exactly a household staple, but the obscure grain has provoked a kitchen-table brawl between General Mills and Procter & Gamble. Psyllium contains soluble fiber, which has been shown to reduce cholesterol levels. The grain is an ingredient in Benefit, a new breakfast cereal General Mills introduced in May. Psyllium is also found in Metamucil, one of P&G's fiber laxatives. But while General Mills is allowed to advertise that Benefit helps to reduce cholesterol, P&G is forbidden to make the same claim for its laxative unless it can get FDA approval, which...