Word: procter
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...issue leaped to the fore two weeks ago, when a Michigan housewife, Terry Rakolta, became an instant celebrity for her successful letter-writing campaign against the bawdy Fox network sitcom Married . . . With Children. Responding to her complaints, several major advertisers, including Kimberly- Clark and Procter & Gamble, said they would no longer run ads on the show because of its "offensive" content. The sitcom -- Fox's highest-rated show -- is in no mortal danger: ad time is sold out for the season, Fox officials say, and only one company, Tambrands, actually canceled a scheduled commercial because of Rakolta's complaints...
...company into relatively friendly hands. "Every corporate treasurer is looking at it," says Paul Mazzilli, a principal at the Morgan Stanley investment firm. In recent months, three major corporations -- J.C. Penney, Ralston Purina and Texaco -- spent a total of $1.75 billion on ESOPs to shore up their takeover defenses. Procter & Gamble announced plans in January to spend $1 billion to boost its ESOP from 14% of outstanding shares to 20%, partly to ward off raiders...
...federal courts of appeal have split on the issue when freelance work is involved. Since millions of dollars are potentially at stake down the line, Snyder's group has found itself allied with some major corporate interests. Supporting briefs have been filed by trade associations, whose members include I.B.M., Procter & Gamble and Dow Chemical, as well as publishing companies such as the New York Times Co., Time Inc. and the Hearst Corp. Reid has also managed to attract some influential supporters. The Justice Department has taken his side, as have two coalitions of artists who are worried about losing...
...featuring photos of their offending products. Sokolof, 66, a building-materials manufacturer in Omaha who suffered a heart attack 22 years ago, has spent $2 million so far on his crusade. Says he: "People feel like they have been deceived by the food companies." Sokolof points out that Procter & Gamble's Crisco is touted as having no cholesterol, but it contains palm...
Faced with such grim statistics, students are mounting marketing campaigns that would put Procter & Gamble to shame. Videotapes that advertise a student's creativity are especially popular. Five years ago, Bowdoin College in Maine received just two; last year it got 100. The variety is astonishing: tap-dancing routines, karate demonstrations and music videos. Not all audiovisuals are helpful, however. When an applicant to the University of California at Santa Cruz submitted a taped comedy routine with sexist and racist jokes, admissions director Joe Allen was so offended that he eliminated the student from contention...