Word: procter
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Whittle refuses to divulge which advertisers have come on board so far, but giants Procter & Gamble and Warner-Lambert are said to be considering committing multimillion-dollar budgets to the new magazines. Spokesmen for the two companies deny that any contracts have been signed with Whittle, who predicts that he will sell $37 million worth of advertising in the first year...
...reach Hispanic consumers, who have a purchasing power of about $120 billion. This year's Spanish-advertising outlays represent a 19% jump from 1986 and a threefold increase in the past five years. Among the prominent companies that have stepped up their Hispanic-advertising budgets are Procter & Gamble, Philip Morris, McDonald's and Kraft, which, for example, has launched a major Spanish-ad campaign to promote Breyers ice cream. Advertisers have myriad media outlets to choose from, including nearly 600 full-time Spanish-language television and radio stations, hundreds of Hispanic newspapers and countless billboards and bus posters in Spanish...
...complain personally. In addition, a number of media companies, including NBC, CBS and Time Inc., have canceled plans to hold conferences and conventions in Florida as long as the law is on the books. Several major national advertisers have removed ads from publications and broadcasts that appear in Florida. Procter & Gamble has already suspended some advertising efforts, as have Clorox and Kraft...
Imagine chowing down cheesecake, feasting on French fries and pigging out on potato chips with little worry about calories. This fat-filled fantasy is still just an overeater's dream, but it moved closer to reality this month when Procter & Gamble dispatched a truck from its Cincinnati headquarters to the Food and Drug Administration in Washington. Its carefully guarded cargo: 30,000 pages of documents detailing tests of a new cholesterol- and calorie- free fat substitute that P&G calls olestra. The shipment included a petition asking the FDA to consider approving the substance's use in deep- fried foods...
...they profess an interest in foods that are low in salt and calories, Americans last year spent an estimated $3.3 billion dollars (an increase of 75% since 1980) on deep- fried chips, generally strewn with salt. The market is dominated by Pepsico's Frito-Lay, Borden's Wise and Procter & Gamble's Pringle's, but around the country the real aficionados prize the local brands...