Word: procter
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Richardson-Vicks, which sells such popular products as NyQuil cough syrup and Clearasil acne cream, agreed to sell out to Procter & Gamble for $1.24 billion and thus avoid a bid from Unilever. Revlon, which markets items ranging from Charlie perfume to Tums antacid tablets, eluded Pantry Pride by accepting a buy-out offer of about $1.7 billion from Forstmann Little. If the deals go through, Richardson-Vicks and Revlon will join General Foods (Jell-O, Maxwell House coffee) and Nabisco (Oreo cookies, Ritz crackers) on the list of consumer-goods titans being taken over this year...
...Harvard findings have already led the manufacturers of Playtex and Tampax tampons to withdraw products containing polyacrylate rayon from the market and replace them with safer, though somewhat less absorbent versions. Procter & Gamble's Rely tampons, the only type containing polyester foam, were discontinued in 1980, after they had been linked to dozens of cases of TSS (the incidence rate promptly dropped). Kass is hopeful that his research, which was sponsored by Tambrands (the maker of Tampax), will help manufacturers in developing new tampons that are both ultra-absorbent and safe...
...Thank you for calling Procter & Gamble concerning the malicious and completely false stories about our company's trademark," begins the recording. That toll-free message at (800) 354-0508 is one of the ways in which Procter & Gamble has tried to quash a persistent whisper campaign alleging that its man-in-the-moon logo is satanic and that the company is somehow involved in devil worship. Last week the giant Cincinnati manufacturer (1984 sales: $12.9 billion) decided that the 103-year-old logo has become more of a headache than it is worth. Frustrated by an inexplicable rebirth...
...Procter & Gamble explains that the stars in the symbol signified the original 13 colonies and that the quarter moon with a human face was simply a popular image of the time. While the company wanted to retain the symbol for posterity, market research showed that most consumers never even notice it. Said Spokesman W.F. Dobson: "There is very little benefit to having it on the packages." Procter & Gamble, which makes a host of products ranging from Jif peanut butter to Crest toothpaste, will retain the symbol on corporate stationery and buildings...
Minnetonka, the Minnesota firm that developed Softsoap, last May introduced the first pump toothpaste, Check-Up. Now Colgate-Palmolive is following with Colgate in a pump, and Lever Bros, has put out a pump version of Aim. Procter & Gamble started test-marketing a Crest pump in August. Packaging experts predict a tough battle over which brand's pump design is superior. Crest's model, for example, uses valves to extrude the paste, while Colgate's design has a piston mechanism. The new containers generally cost 20% more than tubes. Even so, the companies think they will have...