Word: procter
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...Procter & Gamble does everything in a big way. The company is the $12 billion enterprise behind such household names as Charmin, Folger's, Crest and Crisco. When P&G decides to add a new product to this list, competitors view the marketing assault as a D-day invasion, and with good reason. Last week P&G launched Citrus Hill, its entry into the $3 billion market for chilled and frozen orange juice. "There's a year of sunshine in every sip," goes the slogan for the ads that blossomed on TV and in newspapers. The commercials portray...
...book, which analyzes the successful management styles of such pacesetting companies as IBM, Procter & Gamble and McDonald's, has become a how-to manual for executives eager to put their firms on the fast track. It is Topic A in seminars, skull sessions and water-cooler chitchat. Excellence themes have suddenly turned up in the advertising campaigns of businesses as diverse as the U.S. Postal Service and Bloomingdale's, the chic department-store chain. On the lecture circuit, Peters and Waterman each command up to $15,000 an appearance...
Coca-Cola accuses Procter & Gamble of trying to uncover its confidential operational plans. Hertz charges Avis with unfair trade practices for hiring away 18 managers with knowledge of secret operational and financial information. Squibb goes to court to block Diagnostic Medical Instruments from pilfering data about its cardiac monitoring systems. S.B. Thomas sues Entenmann's for filching crucial details about the equipment and ingredients used to make the famous nooks and crannies in its English muffins...
...staphylococcus bacterium was clearly the cause of the outbreak, but the medical question was "Why?" Through further epidemiological studies, the medical sleuths found that most of the new cases under investigation involved menstruating women who had been using tampons. A majority had used Procter & Gamble's Rely tampons, a new superabsorbent brand, which may have provided an environment that encouraged bacterial growth. After the product was removed from the market, the number of reported toxic shock cases dropped sharply...
...likely to get considerably bigger. Imprecisely defined but including at least the gyms, equipment, clothing, foods and vitamins for staying healthy, the fitness market will reach $35 billion this year, up from $30 billion just two years ago. That is bigger than the combined sales of Coca-Cola, Procter & Gamble and Kodak...