Word: procter
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Daniel Prins, 40, was his choice. Born in Holland, Prins came to the U.S. in 1970 and worked in marketing for a variety of companies from TWA to Procter & Gamble. Prins knew nothing about buses, but figured that he "could market bus travel just like a box of Tide or Cheer...
...prime-time television weren't drowning in enough soap opera, Procter & Gamble, the producer of the age-old daytime CBS stand-by The Guiding Light, is invading the evening hours. In May, it will be offering half a dozen of Guiding Light's regular hands in the TV movie The Cradle Will Fall. Making the whole production look a little glossier is Lauren Mutton, 38. Her presence in Nashville, where the production was being shot, certainly dazzled Tennessee Governor Lamar Alexander, 42, who named Hutton an honorary "Colonel Aide-de-Camp of the Governor's Staff...
...Government has become one of the biggest advertisers in America. This year the Potomac's pitchmen will probably spend some $200 million through advertising agencies on Madison Avenue and elsewhere in the U.S. That is less than a third of what No. 1 advertiser Procter & Gamble, with its 70 consumer products, might spend this year. In the last tally for 1981, made by Advertising Age, the Government ranked 26th among all advertisers, just behind Ralston Purina (pet foods) and just ahead of Unilever (detergents and toiletries). The Government spent $189 million that year, 8.3% more than in 1980, despite...
...Procter & Gamble Co. of Cincinnati, the household-products giant (1982 sales: $12 billion), approaches every new venture as if it were a military campaign. First comes reconnaissance. Then a few carefully selected sorties. Finally a full-scale assault on the target market...
...list includes Johnson & Johnson as well as Procter & Gamble in consumer goods; Digital Equipment, Hewlett-Packard, IBM and Emerson Electric in high technology; Delta Air Lines and McDonald's in services; and Caterpillar, Dana and 3M in a catchall category called "general industrial." Those companies were singled out not only because of their solid financial performance over the long haul (20 years or more) but also because of other qualities, especially the ability to innovate. The excellent companies, say the authors, "fawn" on their customers and learn from them. The best managers value action above all else, a spirit...