Word: procter
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Probably the most widely publicized 800 numbers belong to the Procter & Gamble Co. of Cincinnati, the largest consumer products advertiser in the U.S., which provides one of several toll-free numbers with each of its 59 products. From 8:30 a.m. to 4:30 p.m., a staff of 85 P&G employees handles an average of 1,200 calls daily, advising people on everything from choosing the right toothpaste to how to bake a cake...
...from around 795 in March to close last week at 857.78. Market players have already bid up issues that represent basic necessities like food, beverages, drugs and household cosmetics, which could benefit from disinflation. Pillsbury has moved from $36 a share to $46 in less than a year, and Procter & Gamble is trading near its yearly high of $87. Canny strategists are focusing on industries that should recover as the recession ebbs. Those include: home appliances, paper, forest products, aluminum and automobiles...
Patricia Kehm, 25, a mother of two, started using Procter & Gamble's Rely tampons on Sept. 2, 1980. Four days later she was dead. Kehm was a victim of toxic-shock syndrome, which earlier in 1980 had been linked to superabsorbent tampons like Rely. Kehm's family sued Procter & Gamble, and last week in Cedar Rapids, Iowa, they won a jury award of $300,000. The only other Rely litigation to reach trial produced a baffling jury verdict March 19 in Denver: the company was found negligent, but the victim, who survived, won no money for her illness...
...When Procter & Gamble put its first tampon product into national distribution, the ads boasted, "It even absorbs the worry." But Rely tampons soon provoked frantic worry. In 1980 the federal Centers for Disease Control tied tampons to an outbreak of rare-sometimes fatal-toxic-shock syndrome. One study of a group of TSS sufferers found that 71% of them used Rely. Though the product had captured 20% of the market, the company recalled it. Then came the lawsuits-400 against Procter & Gamble, 100 or so against four other manufacturers. Last week plaintiffs and defendants in those cases were watching closely...
...hospital. Since then, Lampshire told jurors, she has suffered memory loss and depression. "I felt dirty, and I still do," she said. "No man would want to marry me." An economist testified that her difficulties, which included poorer college grades, would seriously reduce her long-range earning power. Procter & Gamble countered by noting that Lampshire had seemingly recovered: she was, for example, student-body president at her high school the year after her illness. Asked Defense Lawyer Thomas Calder: "Does that sound to you like a young woman who has been held back...