Word: procter
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...Gerald C. Meyers, Chairman, American Motors Corp.; John J. Nevin, Chairman, Firestone Tire & Rubber Co.; Frank Pace Jr., President, International Executive Service Corps; Donald S. Perkins, Chairman, Jewel Companies Inc.; Paul C. Sheeline, Chairman, Inter-Continental Hotels Corp.; Forrest N. Shumway, Chairman, Signal Companies Inc.; John G. Smale, President, Procter & Gamble Co.; Thomas J. Watson Jr., Chairman emeritus, International Business Machines Corp.; George Weissman, Chairman, Philip Morris Inc.; and L. Stanton Williams, Chairman, PPG Industries...
...Giants Procter & Gamble and Armour-Dial at first ignored the competition from liquid soaps, but now they are rushing to put out their own brands. Procter & Gamble is test-marketing Rejoice in Austin and Houston, while Armour-Dial is trying out Liqua 4 in Orlando, Fla. The word bubbling within the soap industry is that Procter & Gamble will promote Rejoice with a hefty advertising budget of $30 million, one of its biggest new-product launchings ever, if the Austin-Houston test-marketing is successful...
...Procter & Gamble to knuckle under to a campaign of demagoguery, innuendo and selective threat by the Rev. Donald Wildmon's Coalition for Better Television [June 29] is an act of cowardice. As long as they withhold their sponsorship from shows that I prefer, I shall clean myself and my household with homemade soap...
Even so, some of the companies whose names came out did make gestures toward cleaning up their acts. Procter & Gamble, TV's biggest advertiser with $486.3 million invested last year for such products as Pampers and Cheer, revealed that over the past year it had withdrawn its sponsorship from some 50 episodes. SmithKline, which advertises Contac and Dietac, responded to CBTV by expressing its concern in writing to the networks. A few other companies, including Gillette, Phillips Petroleum and Dow Chemical, took the precaution of getting in touch with CBTV. The judgment conveyed to Phillips Petroleum Media Relations Representative...
...support of diversity, called People for the American Way and featuring TV public-service ads produced by Norman Lear, creator of All in the Family. (Moral Majority has announced that Falwell will demand reply time whenever a Lear ad appears.) Most important, advertisers are uneasy. Chairman Owen Butler of Procter & Gamble, TV's biggest customer ($486.3 million in commercials last year), announced in mid-June that within the past year his company had pulled out of 50 TV movies and series episodes, including seven of the ten series that Wildmon has cited as "top sex-oriented."* Last week representatives...