Word: procter
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...major topic last week when the 18-member board of the Association of National Advertisers, which represents 450 companies, met in Manhattan. Some executives at the session, which included representatives from such major advertisers as General Mills, Procter & Gamble and Nabisco, said they had been receiving scattered criticism from religious groups. The executives also admitted that their companies were having trouble finding shows that met their own standards. Still, the association decided not to try to influence the programming of producers or networks. Says Tony Lunt, the association's spokesman: "It's a First Amendment consideration...
...present, many universities grant licenses to private companies to use their discoveries in exchange for royalty payments. Over the years, the Procter & Gamble Co., makers of Crest toothpaste, paid Indiana University more than $2 million because Indiana held a patent on stannous fluoride. The novel element in Bok's proposal was the idea that universities could make more money by cutting out the middleman and sharing directly in the equity of their own product-development companies. As costs rise throughout higher education, commercial temptations will grow, and the search for ways to turn campus research into cam pus revenue...
...drama began in June, when researchers at the U.S. Center for Disease Control in Atlanta determined that a disorder called toxic shock syndrome (TSS) was related to women's use of tampons. In September Procter & Gamble's popular Rely tampon was identified as the brand most closely associated with the illness, and within days the company withdrew it from sale. Then some tampon makers voluntarily began running newspaper ads describing the health hazards linked with the product...
While Tampax, which makes only tampons, remains the industry leader, it has been pressed by four marketing giants that entered the field later: Procter & Gamble, Playtex, Kimberly-Clark, and Johnson & Johnson. The powerhouse among them was P&G. Armed with the marketing muscle it has as the nation's largest seller of bar soaps and shampoo, the company propelled its Rely brand to 20% of total tampon sales by last August...
...Procter & Gamble insists that the case against its six-year-old product is far from proved. Says a company medical consultant: "Can you imagine a Government agency passing up the opportunity to scare the hell out of millions of women?" Even so, the Cincinnati-based firm ordered the product off the market, offering refunds to customers. That may not be enough. One TSS victim, Linda Imboden of Redding, Calif., who lost her hair and suffered crippling in her hands and toes, has already filed a $5 million suit against Procter & Gamble, claiming that it knew all along that Rely...