Word: procter
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...wear more revealing clothing, to participate in such sports as swimming and generally to act more freely during menstruation. Now these products, used by 50 million women, have been linked to a sometimes fatal disorder called toxic-shock syndrome (TSS). Last week one of the more popular brands, Procter & Gamble's Rely, was recalled from the market. and the Food and Drug Administration issued a strong warning against...
More than 30,000 alumni elected the new overseers in balloting by mail. The five will serve for six years. They replace John Usher Monro '34, Mary E. Procter '63, Elliot L. Richardson '51 and Lloyd H. Smith, who completed their terms this year. Andrew Heiskell, whose term also expired this year, became a Fellow of Harvard College last October...
...least for now, that message from advertisers is being heard. Kellogg, Montgomery Ward, and Procter & Gamble, three of the heaviest consumer accounts, plan no cutbacks. Kraft cheese is increasing its ad budget by one-third, and Colgate-Palmolive will also spend more this year. Admen are watching nervously, but so far they are still singing happy jingles...
...vignettes, extensive auditions are necessary. The search for the right cowboy ends in a compromise: "not too old, not too young, not too cute, not too Sicilian." Two girls have to be found who can talk on the phone while doing yoga headstands. One is rejected as "too Procter & Gamble"; another causes a small problem when she arrives on location without a bra under her skintight leotard. There are also serious research questions: Do Army recruits have telephones near their beds...
...health has helped the market. Flower oil costs 10% to 15% more than oil made from corn or soybeans, but its cholesterol content is lower; it has 70% polyunsaturated fats, vs. about 55% for corn oil. Hunt-Wesson in September began national distribution of a flower oil named Sunlite. Procter & Gamble is selling a blend of flower and soybean oil called Puritan, and Lever Brothers is marketing Promise, a part-flower margarine...