Word: procter
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...scenario could have been plucked from a lachrymose soap opera. For years, the leading soapmakers-Procter & Gamble, Colgate Palmolive and Lever Bros.-successfully wooed the U.S. housewife. By concocting an endless variety of "new" ingredients to make her wash "whiter," "brighter" and "sparkling," they induced her to buy more than a billion dollars worth of detergents and "pre-soaks" annually. The courtship intensified in 1967, when the soapmen introduced wonder-cleaning enzymes with a splashy campaign. The enzymes were first promoted in "pre-soaks," in which they act the way stomach acids work on food, eating away hard-to-remove...
...happen: a fratricidal war between the makers of washable and disposable diapers. Seizing the environmental initiative, the powerful Diaper Service Industry Association will spend more than a million dollars this year on ads aimed mainly at Procter & Gamble's throwaway Pampers, which enjoyed a lion's share of the estimated $200 million market last year. "If you were a baby," goes one sample ad, "what would you want to wear-soft, cuddly cotton or stiff and sticky plastic and paper?" The pitch stresses that cloth diapers, unlike disposables, are reusable, a point bolstered by New York City hospitals...
Bryce Harlow, Counsellor to Nixon, could have the job if he wished, but his former employer, Procter & Gamble, wants him to return as a lobbyist. At 54, Harlow has his stake in Procter & Gamble's retirement fund, and profit-sharing and stock-option benefits. Other possibilities are Texas Congressman George Bush, who was defeated last month for the Senate, and Kansas Senator Robert Dole. Nixon's choice will indicate to what extent the White House will control party affairs going into the next election. Bush, for instance, would demand a strong voice for the committee. Dole might...
...pervasiveness of the human potentials movement is demonstrated by the inroads it has made even in relatively conservative cities like Cincinnati, where T groups and encounter groups have become an integral part of business and civic activities. Procter & Gamble and Federated Stores, for example, both use human potentials groups to increase the effectiveness and morale of their staffs. After hours, some of the employees, inspired by their office training, conduct private encounter groups of their own. Methodist and. Episcopal church leaders regularly schedule group training sessions for their laity, and the University of Cincinnati sponsors sensitivity groups both to improve...
...Score makes hair "juicy" and "actually 12% plumper." The account people at Wells, Rich, Greene, the agency that dreamed up the ad, insist that this figure was established in microscopic measurement tests. Similarly, Crisco Oil claims that it splatters 35% less than other oils. To determine this percentage, Procter & Gamble research men say they repeatedly collected the splatter of eight frying oils on aluminum foil and measured the weight of the sheets...