Word: procter
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Unhappy Clients. Some advertisers disapprove of agencies' diversification moves, fearing that they will divert management attention from client services. Last year Procter & Gamble and Warner-Lambert pulled out of P.K.L. Companies Inc. (formerly Papert, Koenig, Lois) partly because they were unhappy with the agency's acquisition of a motorbike company. Century Cycles. .Critics who foresaw disaster when agencies began going public now argue that admen venturing into new fields will fail because they lack experience in production, distribution or retailing...
...generally threatened ecology, the gasoline producers are dashing to establish their credentials as nature's protectors. They are not alone. Environmental control has become one of the hottest themes on Madison Avenue, and it now appears in ads for firms as disparate as Westinghouse, International Paper and Procter & Gamble. What is the reason? "It is partly conscience and partly good business," says Adman James Durfee, president of Carl Ally, Inc. Adds Kenyon & Eckhardt's Sam Spilo: "It is fear. Businessmen see their corporations threatened for fouling the environment and realize that they have to do something about...
Introduced with splashy promotion campaigns less than three years ago, enzyme pre-soaks like Procter & Gamble's Biz and Colgate-Palmolive's Axion quickly became household words and laundry staples. Enzymes were then added to most detergents. Today, brands containing enzymes account for at least 60% of the $1.5 billion U.S. market for pre-soaks and detergents. Now, government officials in both...
Last week the House Judiciary Committee heard testimony from representatives of Gillette, IBM, Procter & Gamble and other firms in favor of several bills that would sidestep the law by allowing aliens on temporary visas to hold permanent jobs. At present, most visa holders cannot remain in the U.S. for more than 18 months. This week representatives of organized labor will appear before the committee to argue against the bills. Another joint Senate-House bill aimed at correcting some of the law's more obvious flaws will be introduced this week by Senator Edward Kennedy and Ohio Congressman Michael...
...similar to existing trademarks. The leftovers are tested for general appeal and memorability. With so many names floating about, no marketing man can be sure of avoiding a conflict. General Foods recently started test-marketing a snack product called Pringle's Pop Chips only to discover that Procter & Gamble was simultaneously testing Pringle's Newfangled Potato Chips. Even greater risks lurk in the slang of foreign languages. A leather-preservatives manufacturer tried to market a product called Dreck-until he discovered that the name means dirt (or worse) in German and Yiddish...