Word: procter
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...institute has taken its semantics argument into court in Lincoln, Neb., aiming to enjoin General Mills from advertising its Chipos potato snacks as "newfashioned potato chips." The institute also intends to sue Procter & Gamble for advertising its potato Pringle's as "newfangled potato chips." Harvey Noss Sr., executive vice president of the institute, complains that both companies "are trying to capitalize on the good name of the potato chip, which has been built up over 100 years...
...their washday loads, they buy more than $1 billion a year worth of bleaches and bluing agents, starches and softeners, disinfectants and detergents. Now the home laundry market is churning with a new line of stain removers called enzyme pre-soaks. Competition in presoaks has locked two giant soapmakers-Procter & Gamble and Colgate-Palmolive-in a classic marketing battle. It has elevated their rival products, P. & G.'s Biz and Colgate's Axion, to the status of household words...
...year and growing so fast that other companies are rushing to grab a share. Lever Brothers, the U.S. arm of Unilever, is test-marketing its enzyme presoak, called Amaze. In addition, detergents containing enzyme additives have been introduced by the three biggest soap companies-Gain and Tide XK by Procter & Gamble, Punch by Colgate and Drive by Lever Brothers. Regular Tide, which has been the No. 1 detergent since its introduction in 1947, has been replaced entirely by Tide XK. Eventually, the enzyme-spiked detergents may push almost all regular detergents off the supermarket shelves, even though the enzymes take...
...businessmen collect and collate countless minor statistics-not the least of which is the fact that American mothers change their babies' diapers about 25 billion times a year. While pondering that vital information 13 years ago, executives of Cincinnati's Procter & Gamble Co. decided that there was money to be made in diapers. That was the genesis of what has become one of the best-selling new consumer products in years...
...choice of Bryce Harlow as chief congressional liaison man was one shrewd step. A former congressional staff member, White House aide in the Eisenhower Administration and lobbyist for Procter & Gamble, Harlow is widely known and respected by legislators of both parties. But more important than any staff appointment to date has been Nixon's determined effort to establish rapport with Chairman Wilbur Mills of the House Ways and Means Committee. With his almost total power over taxes, social security policy and related issues, Mills will be the single most important legislator in determining the success or failure of Nixon...