Word: procter
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Four years ago, the American Den tal Association gave its seal of "recognition" to Procter & Gamble's fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since. Crest doubled its sales within a year, then passed Colgate Dental Cream, the longtime leader, to win the nation's No. 1 selling spot. The side effects of Crest's leap were consider able: a few fringe toothpastes were forced off the market, other brands' advertising budgets soared to keep up with Crest, and almost everybody in the business hurried back to the laboratory...
...last week he became chairman as well, succeeding retired William H. Burkhart. Illinois-born and educated (University of Illinois '35), Mumford came to soapmaking Lever Bros., ten years ago from towelmaking Fieldcrest Mills. As president, he has followed a Burkhart strategy of not knocking heads with bigger Procter & Gamble, instead pushing products that Lever has hit the market with first. From Lever's glassy Lever House in Manhattan, Mumford directs a firm cost control program. While sales increased only slightly to $415 million last year, that program raised profits 25% to $12.7 million-a far better performance than...
...similar vein, Mary E. Procter '64 proposed that students be exposed to progressive stages of thought about a certain historical period. She suggested that "prohibiting the professor from using his own specialized vocabulary" would attract students who use Gen Ed for purposes of exploration
Tide's In. The major soap manufacturers are often called the Big Three -Procter & Gamble, Lever Bros., Colgate-Palmolive-but a more apt description of the industry would be the Big One. P. & G. accounts for more than half the cleaning products sold in the U.S., and its profits are more than three times those of its competitors combined. P. & G. and Lever were once equals in the laundry room, but P. & G. rose to the top on Tide, the first powerful heavy-duty detergent; introduced in 1946, it is still the bestseller. Lever tried to counter with Rinso...
...majority of profit-sharing plans are still in smaller companies and involve mostly white-collar workers. But some big companies pioneered in the field, and others are interested. Procter & Gamble, whose plan was started in 1887 and is now the nation's oldest, invests all its profit-sharing funds in P.&G. stock, last year paid out $17 million. Sears, Roebuck invests from 5% to 10% of profits in its plan, which is now worth $1.7 billion; Sears employees who retired last year drew an average of $64,496 each. Such large firms as Eastman Kodak...