Word: procter
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Some businessmen give tangible proof of their confidence-and by doing so pass their own assurance on to the entire business community. General Motors announced last week that it will spend $1.2 billion (equivalent to the entire annual budget of such countries as Spain) on capital expansion this year. Procter & Gamble plans to spend $50 million, and G.E. intends to go ahead with $120 million in outlays. Despite the talk on all sides of a profit squeeze, corporate earnings are running at a peacetime record, and Wilson & Co.'s President Roscoe Haynie sees "no reason not to be optimistic...
Abbott Laboratories, North Chicago; WTS Pharmaceutical, Rochester, N.Y.; Mennon Co., Morristown, N.J.; American Hospital Supply Corp., Evanston, Ill.; Acme Markets Inc., Philadelphia; Borden Co., N.Y.C.; General Foods Corp., White Plains, N.Y.; Procter & Gamble Co., Cincinnati...
Gains were general in industries ranging from brewing, cosmetics and food processing to lumber, gypsum and aerospace. Standard Brands' earnings rose from $4.6 million to $5.1 million and Procter & Gamble's from $333 million to $35.1 million. In the long-sputtering transportation business, a 3% fare rise helped lift the profits of United...
...Michigan small-town boy who once worked as an $18-a-week reporter for the Peoria Journal. Other agencies, such as New York's J. Walter Thompson and Philadelphia's N. W. Ayer & Son, are true corporate enterprises, scarcely different in spirit from General Motors or Procter & Gamble. Among them, the top agencies employ almost as many different techniques of advertising as they do receptionists...
...general-purpose agency by lining up such accounts as Western Union and Mutual of New York. Lusk, a Connecticut machinist's son who worked his way through Yale ('23), rose to the top of B. & B. on the crest of a vastly successful 1946 advertising campaign for Procter & Gamble's Tide-for which he coined the slogan "Tide's In, Dirt's Out." (Early this year, with competing detergents cutting deeply into Tide's share of the market, P. & G. switched the $9,000,000 account away from B. & B. to Manhattan...