Word: procter
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...competition. Local boosters now tout their cities' artistic attractions more than their rail connections, and the effort is paying off: IBM's choice of Rochester, Minn., San Jose, Calif., and Westchester, N.Y., for new locations was swayed by the lively cultural life in those areas. In Cincinnati, Procter & Gamble mails a brochure on local cultural events to potential recruits. Projects to woo the muses and the masses are now big business, and range in scope and ambition from Manhattan's $142 million Lincoln Center for the Performing Arts, which opens for business next month with the completion...
Because hydrogenation of vegetable oils-to keep spreads and shortenings fresh and solid at kitchen temperature-saturates them to varying degrees, Procter & Gamble Co. has spent millions of dollars on research and on revamping its manufacturing process to bring out the new Crisco, only 25% saturated, 44% to 50% neutral monounsaturated, and the rest polyunsaturated. New Crisco, says P. & G., has double the linoleic acid of the old formula and of competing brands as well. General Mills, Inc. is marketing a safflower cooking oil named "Saff-o-life" which, its ads say, is "38% higher in polyunsaturates than any leading...
...Procter& Gamble...
...Konrad Henkel, 47, head of the Henkel Group that produces Persil, believes the answer is yes, though there may yet be a little soap-opera suspense. Henkel (1961 sales: more than $250 million) has lately seen more than 10% of the German detergent market grabbed off by Colgate and Procter & Gamble, who have been spending twice as much on advertising as Germans normally do. Konrad Henkel, who shares control of his company with eleven relatives, believes he can offset U.S. advertising with German science, is steadily automating his plants, and has his chemists working with textile makers to develop fibers...
...make cement blocks and helped them build a community center. Steve Trott, 21, tall, handsome, president of the fraternity (a local one called EQV), shoots golf in the low 705. Fluent in French and Spanish, he is the son of an executive in the overseas division of Procter & Gamble. A Mexican garbageman taught him how to play the guitar...