Word: procter
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...Bluetooth could download coupons for a sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth, which could be spent at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want to do exciting, above-the-line promotions," says Rachel Harker, one of the company's co-founders. And in Britain the line keeps getting higher, says James Davies of Hyperspace, the innovations division...
...download coupons for a sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth technology to customers to spend immediately at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want to do exciting, above-the-line promotions," says Rachel Harker, one of the company's co-founders. And in Britain the line keeps getting higher, says James Davies of Hyperspace, the innovations division...
...eBay case deals with the balance of power between patent holders and users, and corporate America is keenly interested in the verdict. Silicon Valley types from Yahoo! to Intel have lined up behind eBay, while more traditional companies such as General Electric (inventor Thomas Edison's outfit) and Procter & Gamble support MercExchange, along with the entire drug industry, whose business model hinges on patent protection...
...period can be used to transfer a veteran employee's knowledge and skills to the next generation. Quest Diagnostics, Cendant Group, New York Life and Verizon were among 11 corporations that recently teamed with the AARP to figure out how to hire and retain over-50 workers. Eli Lilly, Procter & Gamble and Boeing partner with YourEncore, a placement company for retirees seeking project work. CVS/ pharmacy, Home Depot and Borders have "snowbird" programs to allow older workers to migrate south in winter, jobs...
Insured or not, the top priority is still prevention. Procter & Gamble, for one, eschews cyberinsurance. "What would be scary for us is if we lost critical data--about R&D, our supply chains, even a marketing plan--to our competitors," says chief information officer Filippo Passerini. "There's no insurance that could cover all the damage...