Word: procter
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This joint enterprise, along with Neil McElroy's real professional abilities, worked spectacularly. McElroy was named Procter & Gamble advertising and promotion manager in 1940, a director and vice president in charge of advertising in 1943, general manager in 1946 and president (at $285,000 a year...
...Washes for One Head. McElroy came up through the advertising route, but he bore no resemblance to the caricatured three-martini sincere-tie adman of Madison Avenue legend. In Procter & Gamble's tight check-and-balance organization, advertising was something of a science, tied closely to research and development, production and marketing. P. & G. advertising knew almost to the ounce how much soap each of its bubble-bathos radio programs could be credited with selling. P. & G. advertising still does the weekly wash free for 100 Cincinnati housewives, checks them closely as to their likes and dislikes...
...Procter & Gamble's organization existed to give its president the facts-and McElroy used them to make his top-level decisions. When a scientist wrote P. & G. suggesting that fluorine in toothpaste might prevent tooth decay, the company hired the scientist, launched an intensive research project which came up with the information that enabled McElroy to give the go-ahead on Crest...
Largely because of the impetus Neil McElroy gave to research and development, about 70% of Procter & Gamble's income last year came from products that did not exist a dozen years before. Overall results of the McElroy regime: Procter & Gamble's net sales doubled, moving over the billion-a-year mark, and P. & G. twice won awards from the American Institute of Management as the best-run company...
During their half-hour talk, McElroy accepted the President's offer on the single condition that he be allowed to take a leave of absence from (instead of quitting) Procter & Gamble (since P. & G. was willing to give up its small share of defense contracts, there seemed to be no conflict of interests). Before taking over, McElroy characteristically set out on his tour of military establishments. On the evening of Oct. 4 he was at dinner at the Army's Huntsville, Ala. ballistic missile center when Rocket Scientist Wernher Von Braun was called from the table. Von Braun...