Word: procter
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Neil Hosier McElroy, 53, for nine years president of Procter & Gamble, sat down at Washington's largest desk (9 ft. by 4 ft. 11 in., with 20 drawers), which had been used by General John J. Pershing in World War I and by General George Marshall in World War II. Near by was William Tecumseh Sherman's ornate library table, and on it a model of the Oozlefinch bird, a frog-eyed, missile-toting creature, the insigne of Army missilemen at Fort Bliss, Texas. Also on the Sherman table were the three telephones whose rings, over the coming...
Defense Secretary McElroy had just come from the U.S.'s 29th largest corporation to the world's largest public business-and Procter & Gamble seemed small by comparison. P. & G.'s 1957 net sales of $1,156,000,000 amounted to the operating costs of the Defense Department for ten days. Its $67 million net earnings would buy little more than a fully equipped nuclear submarine. Moreover, the rush of military technology had made the job of Defense Secretary bigger and tougher than ever before. The Soviet satellite revised all military parameters, and it was up to Neil...
...Fatt said he had used Grey-advertised Mennen Hair Creme and Chock Full O' Nuts coffee in his own home that very morning. What about Kolynos toothpaste? He had fallen down there, he conceded in a burst of confidence. Instead of Kolynos he had brushed with Crest, a Procter & Gamble product not handled by Grey, though Grey has other Procter & Gamble accounts...
What if Grey lost both Kolynos and Procter & Gamble accounts, asked Interviewer Howard Whitman, and picked up a new toothpaste client? Fatt admitted that he "probably" would then use the new product. Pressed Whitman: "But don't you like to use the best toothpaste?" Forwarding his best foot into his mouth, Fatt replied: "I think all toothpastes are good, and I believe it would be almost impossible to determine which is best...
...decisions were being taken, the personality of Defense Secretary Neil McElroy began to emerge. McElroy, 53, had come five weeks ago from the presidency of Procter & Gamble at the most difficult possible time-a time of instability caused by technology, politics, economics, interservice rivalries and Sputnik. While he learned the ropes, most of Washington wondered if he was much more than a soap salesman. Last week, at his first press conference, he proved that he knew what he was talking about. Principal points: he admitted without argument or alibi that the U.S. is behind in satellite and long-range-missile...