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Family Friends. At one time, Ma could be heard the same day on the full NBC and CBS networks, in Hawaii, Canada, and across Europe via Radio Luxembourg. Since 1933 she has brought in about $11 million in network time charges, helped Procter & Gamble sell 3 billion boxes of Oxydol (to get clothes "whiter than sun-white''). Last year Ma was leased to other sponsors, e.g., Lever Bros. (Spry for "nongreasy donuts") and Lipton ("new Flo-Thru Tea Bags"), but P.&G. refused to sell her outright...

Author: /time Magazine | Title: Television: Life with Ma | 8/26/1957 | See Source »

...varsity basketball center, president of Sigma Alpha Epsilon, dance-band leader (his specialties: piccolo and piano). He graduated ('25) with an A.B. in economics, latched onto a temporary job to raise the money to go to Harvard Business School. The job: a $100-a-month mail clerk at Procter & Gamble's Cincinnati headquarters. Twenty-three years later, he was elected president (current salary: $285,000), helped make P. & G. the U.S.'s largest soapmaking firm (20 plants in seven countries, 30,000 employees, $1,038,290 net sales...

Author: /time Magazine | Title: National Affairs: THE NEW SECRETARY OF DEFENSE | 8/19/1957 | See Source »

...blue-eyed Neil McElroy encourages people to call him "Mac," has a soap salesman's knack for making new friends, introduces himself to strangers as "McElroy of Procter & Gamble." He enjoys parties, tennis, fishing, poker and bridge, tries to spend weekends with wife Camilla, son Malcolm, 14, daughter Nancy, 21 (another daughter, Barbara, 19, is married), is a working Episcopalian. At the office he is a stickler for accuracy, delegates large chunks of responsibility, expects subordinates to back up suggestions and arguments with facts. To forestall a conflict-of-interest problem, he will sell $56,000 worth of General...

Author: /time Magazine | Title: National Affairs: THE NEW SECRETARY OF DEFENSE | 8/19/1957 | See Source »

...Nominated, to succeed Charles Erwin Wilson as Secretary of Defense, Procter & Gamble President Neil Hosier McElroy of Cincinnati...

Author: /time Magazine | Title: THE PRESIDENCY: Without Excuses | 8/19/1957 | See Source »

...panel with Fairless: University of Virginia's President Colgate W. Darden Jr., onetime governor of Virginia; United Mine Workers' President John L. Lewis; New York Herald Tribune's Chairman Whitelaw Reid; Bank of America's Chairman Jesse W. Tapp; Procter & Gamble Co.'s Chairman Richard R. Deupree; American Machine & Foundry Co.'s Vice Chairman Walter Bedell Smith, Ike's wartime chief of staff...

Author: /time Magazine | Title: National Affairs: Aid Plus Trade | 3/11/1957 | See Source »

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