Word: procters
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...rest is advertising history. Benton, a whiz-bang salesman, snagged accounts from General Foods and Procter & Gamble. Bowles concentrated on market research, thought up radio ideas like the old Maxwell House Showboat (first big-time program with continuity of characters and scene), helped a despairing comic named Fred Allen dull his satire so that radio audiences could understand...
...Procter & Gamble (soaps, shortening, etc.), $14,927,108 for such buckets of suds as Road of Life, Right to Happiness, Life Can Be Beautiful, Ma Perkins...
Last week CBS proudly announced that Procter & Gamble, one of the first and biggest buyers of soap-opera time, had renewed four oldtimers: Ma Perkins, now in its 13th year; Road of Life (ninth year); Life Can Be Beautiful (eighth year); Young Dr. Malone (seventh year...
...Filipino enterprises, expect to start two ships plying between the Islands this month. The Philippine Airlines has been reorganized, with the help of 560,000 pesos from Transcontinental & Western Air Inc., in exchange for a 28% interest in the company. But it is still awaiting planes to resume flying. Procter & Gamble's Philippine Manufacturing Co. (soaps, lard, coconut products) does not expect to get into production until next spring. Most industrial plants were destroyed, along with the Islands' chief industrial cities, Manila, Cebu and Iloilo. Salvage work on plants which might be restored easily was hamstrung...
...almost as often, but neither as well nor as profitably, as Bing Crosby. An old radio hand at 29, Jack Smith has never had a sponsored show of his own, has sung for his supper on scores of sustaining programs. Last week, the biggest spenders in radio, Soap Makers Procter & Gamble, gave him one of radio's best spots: a four-times-a-week Jack Smith Show (CBS, 7:15-7:30 p.m., E.W.T...