Word: procters
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Against the Storm is written by Sandra Michael for Procter & Gamble, goes out over NBC's Red network from 3 to 3:15 p.m. E.S.T. Mondays through Fridays. Unpublicized for two years, it began to get astonished reviews last month. Fortnight ago Variety, which is not girlish, called one day's episode "one of the most distinguished and stirring broadcasts in the history of commercial daytime radio." That broadcast succeeded in getting across the impact on a girl refugee of Manhattan's skyscraper wall looming out of a winter morning fog. Best bit: part of the inscription...
Phidias used Pentelic marble, but modern sculptors have a substance still whiter (and easier) to carve: Ivory Soap. In distributing $2,200 worth of Procter & Gamble prizes this week, in the 17th annual soap-sculpture competition, the jury-which included Paul Manship and William Zorach-had to winnow 4,500 entries...
...easy and cheap (only requisites: a bar of soap, a kitchen paring knife, an orangewood stick, a steady hand). Many a serious sculptor carves his small-scale models in soap, and its alabastery translucence makes it useful for window display and advertising photographs. One drawback: its fragility. Procter & Gamble sends the winning pieces on a year's tour of schools, stores and clubs. Before the tour's end, half the pieces are broken. Too fragile even to set out on this year's tour is a prizewinning cow. She lost her head...
...celebrated its commercial tag by telecasting a Brooklyn-Philadelphia ballgame from Ebbets Field. Bulova Watch Co. paid $4 for a time signal before the game, $8 for another in the evening. Sun Oil Co. shelled out $100 to televize Lowell Thomas and his news, Procter & Gamble paid the same to put on Truth or Consequences and Lever Bros, another $100 to give their television of Uncle Jim's Question...
...year account of Colgate-Palmolive-Peet Lo. (No. 2 U. S. soapmaker), with it a large part of its billing (TIME, Oct. 28) This week B. & B. snapped back into soaps, got a contract to handle the $1,250,000-a-year Ivory Snow account for Procter & Gamble Co. (No. 1 U. S. soapmaker...