Word: procters
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...Procter & Gamble announced last week that it had sold more Ivory soap, P. & G., Jap Rose, Camay, Chipso, Crisco and all other P. & G. products in the first three months of 1934 than in any other quarter in the 97 years of its history. In dollars its sales were only at the 1932 level but in tonnage the quarter set a record. Earnings were $4,031,000 against $2,451,000 in the same period of last year. To Chairman William Cooper Procter, who makes 40% of all U. S. soap, the future should have appeared fine and dirty...
...works running night & day. Warehouses are crammed. Retailers have passed the word on to housewives and bathroom shelves are piled high. The trade is usually stocked for about a fortnight but the supply is now sufficient for three months. Whether or not the tax is passed, Col. William Cooper Procter and all the other U. S. soap makers must wait a long, long time before the last cake of tax-free soap goes down the trap in suds...
...competitors-Thomas Roerty Shipp in Washington; Carl Byoir, and, most artful of all, Edward L. Bernays. It was bustling "Eddie" Bernays who got the Edison Mazda lamp put on a special postage stamp for the 50th anniversary of the electric light. Also he conceived the soap-sculpture fad for Procter & Gamble; and promoted "big breakfast" propaganda to boost bacon for Beech-Nut Packing Co. But no competitor can approach Ivy Lee in wealth and social stature. His friends are Rockefellers, Mackays, Guggenheims, John William Davis, the late Senator Dwight Morrow. His daughter Alice was presented at Court. He lives magnificently...
...LaFrentere, C. H. Lawrence, W. H. Ledgard, T. T. McClure, J. C. McNamara, J. C. McNaughton, G. E. Mereet, R. C. Middlebrook, H. P. Miller, F. R. Moscley, W. R. Nelson, E. R. Prains, J. C. Procter, W. W. Prout, Timothy Putnam, W. C. Quinby, W. O. Randall, C. W. Richardson, O. E. Rodgers, S. T. Rodgers, J. G. Regers, Theodere, Theodore Rooserved, III, B. Y. Ryan...
Died. Marjorie Easton Woodhouse Procter Leidy, 30, second wife of Philadelphia Socialite Carter Randolph Leidy (first wife: Josephine ["Fifi"] Widener), divorced wife of Frederic William Procter, Ivory Soap heir; by drowning when her husband's car, to avoid another, plunged through a guard railing, landed upside down in the shallow Bronx River...