Word: procters
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...funds, trusts-that had been on the sidelines had strongly re-entered the market. Furthermore, just about all categories of stocks profited from the upsurge. On one day, advancing issues outnumbered declining ones by seven-to-one. Among the big gainers: Du Pont (11% points), General Electric (4 points), Procter & Gamble (5% points) and U.S. Steel (5% points...
This is understandable. Soaps were originally intended to be nothing more than subliminal salesmen. Back in 1933, when their first successful soap, Oxydol's Own Ma Perkins, was aired in Chicago, Procter & Gamble's commercials were skillfully buried in the plot. Writers prided themselves on a seamless blend of message and drama. Irna Phillips, the seminal soap writer who dominated the genre for 40 years, even thought she should forgo her credit to enhance the shows' realism. It was Phillips who anchored the soap to the family and peopled it with professionals. The youngest of an Iowa grocer...
...latter three soaps are owned by Procter & Gamble, which remains convinced that Phillips' homely style requires no updating. The last big-time soap sponsor, P&G runs the shows from Cincinnati with Kremlin-like authority. P & G's six serials (which also include Edge of Night, Somerset and Search for Tomorrow) are reworkings of conventional material and have little of the dash of the newer dramas. "I guess we're awfully dull," admits Joe Willmore, who directs the writers of As the World Turns. "I hate to say it, but I don't want to preach to people about social...
...American Indian chef named George Crum first deep-fried leaf-thin slices of raw potato in his hotel kitchen in Saratoga Springs, N.Y., the answer seemed obvious. Recently, however, the definition of a chip has become controversial. Reason: products like Pringle's Newfangled Potato Chips, made by Procter & Gamble Co. out of a dehydrated mash of cooked potatoes and marketed in tennis-ball-like cans. Newfangled chips have a long shelf life and can be shipped over long distances without breaking. Put into national distribution this year, Pringle's has gobbled up perhaps one-sixth of a market...
...friends--graduates, people with jobs, people at medical school. McInally was hungry for details, maybe because he now lives in a midwestern boondock through which few Harvard paths cross. Cincinnati is not New York or Washington, and if not for his roommate John Keogh, who works in Cincinnati for Procter and Gamble and once played second-string tackle, McInally would almost be starved for familiar faces...