Word: procters
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...slice-of-life" commercials portraying housewives at work, ad revenues rose from $33 million in 1960 to $94 million last year. Britain's ten-year-old ITV now airs more than $300 million in TV time for advertisers as varied as chocolate-maker Cadbury's and Procter & Gamble...
...hard-surface tennis courts running full tilt, and two deluxe cottages, appropriately called Wimbledon and Forest Hills. The Tennis Ranch is operated as a private club, and among its members are such notables as Procter & Gamble President Howard Morgens and Alaska Steamship Co. President David Edward Skinner. Five-day clinics for couples who want to perfect their mixed doubles game are held eight months a year, and the couples are expected to play tennis five hours a day. "We compensate by giving them breakfast in bed, a sauna bath and a massage," Proprietor John Gardiner says...
...Procter & Gamble prides itself on knowing a promising young man when it sees one. In 1962 it took one look at Eugene Mayfield, a personable, 24-year-old graduate of Oberlin College and snapped him up. Mayfield worked for two years as a junior advertising writer for Crest, P.&G.'s top-selling fluoridated toothpaste ("My group had 34% fewer cavities with . . ."). Then, for reasons of his own, he quit P & G last July for a Chicago food flavoring firm. With him he took a memento of his work at P. &G.: a 188-page copy...
Mortimer is an advertising and marketing expert in an industry that leans on that type of executive, but "Tex" Cook is different. An engineer, he spent eleven years with Procter & Gamble as a plant man before moving to General Foods in 1942 to oversee new building. Not until 1951 did he switch to marketing. He became product manager of Maxwell House instant coffee, which the company was about to introduce with a "tiny flavor buds" campaign. Instant Maxwell bloomed. The company's coffee sales jumped from 10% of the U.S. market to a commanding 34% , brought in one-third...
...account for 15% of its annual sales of $800 million. Colgate is testing freeze-dry foods with a view to jumping into the food field, is searching to acquire a food company. This week, battling to regain the top of the U.S. toothpaste market that it lost to Procter & Gamble's Crest, it began national marketing of a white-colored, mint-tasting, fluoridated toothpaste called Cue; like Crest, the new paste has won the valuable seal of "recognition" from the American Dental Association...