Word: proctor
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...TOUR GUIDE STARTS HER spiel in front of Mass Hall. "Part of this building contains freshmen rooms. Most freshmen live in Harvard Yard here, in entry-way groups of 15-20. Each group--and by the way, they're all co-ed--has its own proctor. After freshman year you'll live in one of the 12 residential Houses located down by the River or up by the old Radcliffe College...
...high schooler, with mental pencil poised above mental note-pad, hears only, "Co-ed, Harvard Yard, entry-ways, proctor groups, Houses, River, Radcliffe;" 'Co-ed, Sweet...
...Freshman Dean's Office (FDO) assigns between one and four prefects to every proctor who participates in the three-year-old program...
PREFECT INSTRUCTIONS boil down to series of don'ts. Don't date your freshmen. Don't do drugs with your freshmen. Don't give your freshmen alcohol--but don't make them stop drinking either. Don't give your freshmen academic advice because that is the proctor's role...
Among the other businesses that have been threatened by rumors are Proctor & Gamble (the notion that the company's moon-and-stars symbol was related to Satanism), a Belgian beer that had to ride out a phony report that it caused impotence, and France's margarine industry, the victim of gossip that the lower-price spread was full of dangerous contaminants. Kapferer thinks French housewives got behind the margarine rumor as an excuse to keep buying butter. One margarine company fought back with an ad slogan describing the story as the "rumor that costs you dearly...