Word: proddings
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Productivity Slips. Unemployment is melting primarily because the economy's growth rate has begun to outpace the increase in the labor force. A growth of 31% to 4% is needed to create jobs for all the youngsters entering the labor force; this year the gross national prod uct will
Until recently, such a display has also been rare at the Globe, which languished for years under the flabby aim to be a paper "that would enter the homes as a kindly, helpful friend of the family." Under the prod of its new editor, Tom Winship, 45, the Globe has begun to shuck that please-'em-all philosophy. Ads have been dropped from the front page, almost every big syndicated columnist except Walter Lippmann has been signed on, and the new drama and music critics are both caustic and first-class. News stories have become sharper...
...found even such old pros as Major, the 500-lb. lion, were acting up. When Major refused to roar on cue, his trainer jabbed him in the nose with a long pole. No luck. Director Robert Day then ordered a native crewman to sneak up from behind and prod Major's rump. The Brazilian blanched and declined-until he was given an on-the-spot salary hike. Later on, Major shifted from depressive to manic, escaped during a Rio zoo take, sent visitors scrambling for their lives as he rambled free...
...government has, in fact, breached the convention. Only at this level do individuals appear in person. Set up in 1955, the commission has thus far handled 2,600 complaints, about half from people in prison. By finding a complaint "admissible," as it has in 110 cases, the commission may prod the complainant's government into action. If publicity fails, the commission tries to negotiate a "friendly solution," always seeks to avoid litigation...
...just a matter of esthetics. Auto salesmen have long known that the best way to hook a customer is to open the door of a new car and let him smell it (some companies already produce aerosol bombs that give secondhand cars that new-car atmosphere). The sharpest prod to coffee sales is the smell of freshly ground beans. A hotel has ordered spray cans full of roast-beef aroma to step up banquet-hall trade; an artificial-flower company is spraying its false blooms with essence of the natural thing. Now, sniff this page. Catch that scent of fine...