Word: prodintorg
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Dates: during 1965-1965
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...DeClerque, TLI advertising director, and Ralph Davidson, European advertising director for TLI. Their audience consisted of the president and top officials of Vneshtorgreklama, the Soviets' sole export advertising agency, and executives of more than 30 foreign-trade trusts including Intourist, the government travel agency; Aeroflot, the national airline; Prodintorg, food; and Soyuzpushnina, furs and carpets. How this unique gathering came about was explained by Bear: "For some time we have followed Russia's apparent desire to increase trade in nonstrategic goods with other countries. We thought the time was right to invite them to join manufacturers from more...
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