Word: productâ
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...they do shop, they will demand more of the experience and of luxury. For that reason, tough economic times are often the most creative. The picky consumer forces the pretenders?those who do not really believe in their craft or who don't have anything to say with their product???to fall by the wayside, making authenticity the priority...
...rise. This past July, for example, Jabès launched her skin-care products inside three Canadian chains in addition to the 80 doors where it is currently sold in the U.S. Not bad for a 140-employee company with $51 million in net profits that boldly gave its icon product???a moisturizer?the whimsical moniker Crème Fraîche, a name that might not have made it past a market test at a multinational...
...social spending. Income tax reductions will prompt enough saving and investment to spur productivity growth. In any case, Stein and like-minded economists point out, even in fiscal 1986, at the end of Reagan's planned military buildup, defense outlays will consume only about 7% of the gross national product???no more than in the late 1950s and early 1960s, when the U.S. enjoyed noninflationary prosperity...
...does avoid recession, it will be a close call. Real gross national product???output of goods and services, discounted for inflation?is rising about 4% this year. The Administration's 1979 target is 3%, a rate that would keep inflation from getting worse but might not be enough to prevent unemployment from rising above its October level of 5.8% (down slightly from 6% in September). Privately, however, Administration officials indicate that they would accept a growth rate of 2%, which would certainly mean more unemployment, even though the U.S. would probably not technically be in a recession...
True, the Government also reported that in the second quarter real gross national product???the nation's output of goods and services, adjusted for inflation ?rose at an annual rate of 8.7%. That rate is obviously unsustainable, however, and a slowdown has already begun. Though no one?not even Author Paul Erdman?really believes the apocalyptic prophecies in his bestselling novel The Crash of 79, some serious forecasters fear a genuine slump next year...
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