Word: product
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Dates: during 1960-1969
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Wild Scramble. Another product, Reef, attacks the problem with an equally ridiculous approach. The setting is a party or a convivial cruise. The apéritif is a bottle of Reef. All the gang raise their frosty champagne glasses in a mouthwash toast as the announcer cheers, "So here's to breath [clink!] that's really clean...
...canned tuna) and HJ. Heinz Co. (Star Kist), the industry has been listless in promoting fish, slow in keeping up with innovations in packaging and convenience foods. Warns New York Fishery Council Director John Von Glahn: "The industry will do a better job of marketing and put a better product in the hands of consumers, or go out of business...
...Despite the rising affluence of Americans, expenditures on the performing arts grew only proportionately to the gross national product from 1932 to 1963; and between 1961 and 1963, even that rate diminished. In 1963 Americans spent only $3.23 per capita on admissions to the theater, opera, concert and dance...
Mahoney is a dedicated marketing man. "I like to get up in the mornings," he says, letting it be known that he can hardly wait to get at the kind of consumer product sales he was charged with at Colgate-Palmolive. Moving from second slot in an $800 million-a-year company to the top job in a less than $200 million-a-year corporation is a step that Mahoney considers a challenge. He claims no fear of Coca-Cola and Pepsi-Cola, Canada Dry's two higher-ranked competitors in the soft-drink field. Says...
...interest to protect its human resources. An educated student who has already cost thousands of dollars to train is obviously more valuable and of greater potential to the state than a high-school drop-out. The college student will almost always make a larger contribution to the Gross National Product than someone who does not achieve the same level of education...