Word: product
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Dates: during 1960-1969
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Such "signature music" is based on the Madison Avenue conviction that the name of a product can root itself in the subconscious more readily if it is accompanied by an instantly identifiable musical trademark. Jingles are fine for the one-minute spiel, but for the short, hard pitch, signature music is the thing. Thus Siday's eight-note bleeper, played above a sizzling, highballing beat, gets the message across even without the slogan, "You're ahead in a Ford all the way"; his seven-note arrangement for the litany, "You can be sure, if it's Westinghouse...
...Captain was already 72 at the time. During his wife's career he had concentrated largely on the business aspects of publishing and left the editorial product almost entirely to her. Aware that he had much to learn, he brought his old friend, former Louisville Courier-Journal Editor Mark Ethridge, out of retirement to become editor of Newsday and teach him the ropes. And by last year, Captain Harry was ready. Ethridge returned to retirement and Newsday's new boss assumed the title of editor as well as president and publisher. Today, at 76, he energetically discharges...
...Also bullish: reports from Washington and from the American Bankers' Association convention in San Francisco last week that the worst of the credit squeeze appears to be over; forecasts by the Commerce Department that in 1967 capital spending will increase by a healthy 8% and the gross national product will expand by 4%, to $770 billion. Led upward by blue-chip issues, the Dow-Jones industrial average gained nearly 21 points, crossed the psychologically important 800 mark at midweek, and closed at 808-up 9% from the year's low of four weeks...
...samurai cousins, a marshal and a count, were held to be war criminals; but the artist was found blameless, and he rushed back to Paris. He is still exuberant, worked ten hours a day on his Reims chapel for the champagne growers. But he did not indulge in their product. Says he dryly: "I never touch a drop of alcohol...
...there were a lot of inflationary forces left. Unemployment shrank a tenth of a point in September to 3.8% of the labor force, thus aggravating the labor shortage. Sales of new 1967 model autos began so briskly that General Motors and Ford tacked on heavy Saturday overtime to lift production. The total economy, which cooled its feverish expansion during the second quarter, heated up again in the third quarter; gross national product rose by $13.6 billion, and corporate profits reached new highs (see box, following page). The Labor Department reported that consumer prices jumped by a substantial 0.3% in September...