Word: product
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Dates: during 1960-1969
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...Pristeen executives I tried to get in touch with had all just returned from a conference in Puerto Rico, and were not enthusiastic about talking to me. I did speak to Miss Peggy Prag of Papert, Koenig, Lois advertising agency who devised the original advertising campaign for the product...
...Well, when Warner-Lambert decided to go into this product they had researched the market very carefully. A company of that scope doesn't embark on a major advertising expenditure without having gone out into the field and found out that women were concerned about this and wanted something for it. I mean the concern, the market projections were so strong...
Warner-Lambert thinks so too. Unlike Roycemore, which urges with great subtlety that you use its product, Demure, before having sexual intercourse- "You don't sleep with Teddy Bears anymore." Warner Lambert would like you to use its product every morning. "Pristine" means pure, untouched, unspoiled. Those women who are impure, touched and spoiled may spray on virginity and girlishness...
...knew it was," Miss Prag nodded. "We knew one of the things they liked about the product was that they didn't have to touch themselves in applying...
...just saw the new issue of Cosmopolitan. For those of us who still don't feel clean enough, there is a new product on the market-a mod douche. Called "Cupid's Quiver," these "pre-measured sachets of liquid concentrate" come in four flavors: Orange Blossom, Raspherry, Jasmine and Champagne. "Relax," the ad commands. "And enjoy the revolution...