Word: product
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Dates: during 1960-1969
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...latest manifestations of the above axiom are Who's Afraid of Virginia Woolf and Mike Nichols. And while the product should be seen as long as it exists, one can't avoid wishing that both director and property had never gone to Hollywood...
...American and Russian troops. World War II's solution was to split Germany among the victors; yet Germany-West and East -has proved itself the strongest economic entity in Europe. East Germany provides fully one-fifth of Russian imports each year, while West Germany's gross national product is the free world's second highest (after the U.S.). Alone among World War II's victors in publicly pushing for German reunification, the U.S. has been hampered in securing it by the West's adamant attitude against recognition of East Germany. The Soviet-East German position...
...concerned because his San Francisco office handles twelve largely rural states where farmers have plump incomes - in California they average $12,000 yearly - but tend to buy little insurance. "Life insurance isn't pur chased," he says, "it's sold. So it is vital to take the product to the potential buyer and show it to him." Dye spent $12,000 on two vans, equipped them much more thoroughly than ordinary autos ever could be, and laid out the interiors so that the salesman's desk blocks the doors, making it difficult for a prospect to leave...
Like all savvy salesmen, Unilever knows its territory. It blends local beliefs with modern marketing methods, promotes another familiar product by employing comely local women-each is known as "Miss Lux"-who often accompany the Omo man. While other private companies in Africa have been chivvied by dictators and political upheavals, Unilever has discovered many new markets and diversified in dozens of directions. With steadily rising sales, which last year reached $689 million, it retains its position as the largest private enterprise in tropical Africa. The United Africa Co. (U.A.C.), Unilever's principal subsidiary in its African group...
...closed the week at 54. The sellers have been mostly big institutions, but the company fears that the investigation could begin to frighten off small investors as well. Already the paper loss on the stock has grown to a staggering $6.82 billion, more than double the gross national product of Ireland, and has cost each 100-share stockholder $1,288. This has been a primary factor in the recent drop in the stock market, and nobody on Wall Street doubts that the FCC investigation is the cause of Bell's decline. Had A.T. & T. held its October price...