Word: product
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Dates: during 1960-1969
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...with the sweetness of another, the weakness of one with another's strong alcoholic body. When they were done, the formula had been arrived at by which such famous champagne houses as Krug, Mumm, Moët et Chandon and Pol Roger will blend their 1965 product...
Sunlight & Rain. The '65 champagne, because of a scarcity of sunlight and excess of rain during the grape-growing season, will not be a great vintage product. Nevertheless, for the sixth year in a row, France's 140 champagne makers will set a record in production and sales. In all, last year, they sold 78.6 million bottles worth $200 million...
Champagne companies think of their product as an ambiance, or way of life, but the way is changing. The wine is still aged, bubbled in the course of a second fermentation in the bottle just as Benedictine Monk Dom Perignon did it in the 17th century. But large champagne companies have now air-conditioned their fermentation rooms, automated their packing lines and replaced wooden vats with 500-gallon, glass-lined tanks. They have also begun to sell their wine in French food shops, where the return is greater than it would be from sales overseas. "We were shy about selling...
...competition from U.S. wines. "They are our avant-garde," says Robert Jean de Vogüé, head of Moët et Chandon. "When people come to appreciate wine, they will appreciate French champagne." The French companies do resent the fact that U.S. makers are permitted to label their product champagne. In England and on the Continent, only wine from the actual Champagne district-35,000 acres on either bank of the lazy Marne River-can legally be labeled champagne...
Because of the peculiar nature of the product, France's champagne men can almost plot the world's politics and passions by the way their exports run. Unlike the Western nations, for instance, Iron Curtain nations are extra dry. Communist Russians last year ordered only 3,596 bottles, and Hungary popped the fewest corks in Europe, with 2,188 bottles. The Congolese were Africa's heartiest drinkers, with 104,976 bottles, Zambians the most austere, with only 1,344. Nowhere was the contrast more marked than in Viet Nam. South Viet Nam, with undoubted American help, drank...