Word: product
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Dates: during 1960-1969
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...onslaught of TV and its potential threat to magazines. He bought up stock in several publishing companies, decided that McCall's offered him the best opportunity and continued buying until he had won control. He installed many of his own men, but their exhortations to improve the editorial product and sell more advertising bruised feelings at McCall's; Editor-Publisher Otis Wiese walked out, followed by most of the top editors. Simon then hired as editor Herbert Mayes, who had been fired a month earlier from Hearst's Good Housekeeping, promised not to interfere with editorial affairs. McCall's magazine...
...Yearbook, at long last, has been weaned. In past years, the people at 52 Dunster Street clung as compulsively to a dull, comprehensive, list-everything format as to a mother's breast. Annually, the editors let the Yearbook organize them, instead of exerting a creative influence, and the end-product portrayed the Ivy League College of University Hall brochures instead of the Harvard that any senior knows...
...thought that your readers would be interested in knowing of yet another use of the Morton Salt Co.'s [May 7] product: making fresh water into salt water for the joy and comfort of the porpoises at the Cape Coral Gardens here in Florida. Fifty thousand lbs. of table salt were initially poured into the porpoise pool. The porpoise couldn't tell the artificial water from the real thing...
Last fall, 20 years later, Monroney, now a Senator, decided that congressional procedures again needed streamlining. Said he: "Our population has grown from 140 million to nearly 190 million; our gross national product from $218 billion to $623 billion; space and atomic-energy issues have now overshadowed the issues such as which towns get new post offices, and world trade and world credit have replaced the old RFC problems. Our machinery to carry the mammoth load of old and new items needs updating, overhauling, modernizing and revising." And last week, Monroney and Indiana's Democratic Representative Ray J. Madden...
Expanding Volume. Ads seduce the eye and ear everywhere in Asia. They blink in neon from signs that share the skyline with Bangkok's temple spires and from plump helium balloons in the skies over Taipei. Billboards in Rangoon hymn a product called "Monkey Brain Tonic." In Thailand, such popular TV shows as Alfred Hitchcock and The Deputy are often interrupted by commercials that run up to 15 minutes, and many of the country's 80 commercial radio stations carry eight-minute plugs-partly because time sells for as little as $1 a minute...