Word: product
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Dates: during 1960-1969
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...past year, Venezuela's gross national product, which rose 5.8% in 1963, increased by more than 7%. Oil production, the economy's overwhelming factor, climbed almost 5%, farm production 7%, manufacturing 11%, mining 25%, and construction a spectacular 75%. As the focus of the boom, Caracas is beginning to look like a Monopoly board near the end of a hot game. On Avenida Francisco Miranda, the Caracas branches of Balmain and Cartier, once exclusive hangouts for Venezuela's big rich, now thrive on a growing middle-class trade...
...industry that leans on that type of executive, but "Tex" Cook is different. An engineer, he spent eleven years with Procter & Gamble as a plant man before moving to General Foods in 1942 to oversee new building. Not until 1951 did he switch to marketing. He became product manager of Maxwell House instant coffee, which the company was about to introduce with a "tiny flavor buds" campaign. Instant Maxwell bloomed. The company's coffee sales jumped from 10% of the U.S. market to a commanding 34% , brought in one-third of General Foods sales ($1.4 billion last year). Says...
...explained DiLorenzo, who works behind a buzzer-opening locked door in a semicircular sanctum on the 64th floor of the Chrysler Building. He adds: "We like fast action-some days, if we're dealing with pros, five deals in one day. Knowing the product is what's important. Some people say I have an uncanny mind for next year's values...
Surviving Nationalization. At the helm of John Brown is Lord Aberconway, 51, a pleasant, unprepossessing product of Eton and Oxford, who succeeded both his father and grandfather as chairman. Lord Aberconway stresses Brown's broad outlook: "We call our selves engineers and shipbuilders...
This new bull market for writing talent is not concerned with literary values, and it is even less interested in giving a leg up to the worthy unknown. The paperbacks are magnetized by dollar success. The product they want is the writer who has already established himself at the far end of the slow, heavily edited and thoroughly disciplined route provided by hard-cover publishing houses. But once such a man has arrived, the paperbacks will buy him-and they are currently willing and able to pay nearly any price...