Word: product
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Dates: during 1960-1969
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Never Twice. The Pitman-Moore vaccine offers a way out of the dilemma. After nurturing scores of "generations" of Enders' bug, Dr. Anton J. F. Schwarz now grows the final product in cultures of cells from virus-free eggs. When injected into a child, it causes no rash or fever; the Public Health Service's hypercritical Division of Biologies Standards is satisfied that the vaccine contains no contaminating viruses. New York University's Dr. Saul Krugman reports that 2½ years of testing indicate that one injection confers just as solid immunity as the natural disease. "That means it should...
...reduce their purchases of foreign goods. Reason: since dollars would no longer be as good as gold, they would be cashed in abroad for gold as soon as spent. The U.S. would immediately become less potent in world economic affairs because, though it has twice the gross national product of the Common Market nations, it holds scarcely more gold than...
Another party is yet to be heard from. Both the Justice Department and Presidential Economic Adviser Gardner Ackley are eager to test the legality of "conglomerate mergers," in which large corporations with different product lines join to the possible disadvantage of small competitors. The American-Consolidated agreement seems large enough and important enough to be one that Washington might examine...
...does Bristol-Myers do it? Schwartz, a balding and white-fringed executive of 58, runs the company by several credos. One is to blanket three expansive consumer markets-prescription drugs, over-the-counter drugs and beauty preparations-with Bristol-Myers products. Another is to pit the company's major divisions against one another by bringing out several types of the same product; thus Bristol-Myers markets a variety of hair tonics (Vitalis, Score, Fitch, Vitapointe), cold pills (Bromo-Quinine, Clinicin, 4-Way) and deodorants (Mum, Ban, Trig). Still another Schwartz principle is to stimulate in his subordinates what...
...Perfect Product. Competitors score their own firsts too, and Bristol-Myers responds by openly imitating them. It is bringing out Mum in an aerosol can to compete with Gillette's Right Guard. Schwartz has about ten products in the secret stage of development, but professes disappointment that his scientists have failed to devise the perfect product. "After all," he smiles, "we still don't have a pill to cure death or cussedness." He has, however, made a start on the latter: one of his major prescription drugs contains a tranquilizing agent...