Word: product
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Dates: during 1960-1969
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...largely unanticipated by-product of civil rights activity this year has been its creative impact on television news coverage. All three major networks have pioneered aspects of television journalism: more network energy was devoted to the March on Washington than to any single event in history; CBS presented a one-hour debate on the northern press and civil rights; and NBC devoted three hours of prime evening time to an exploration of what it called "American Revolution--1963." Finally, on Monday night ABC joined the race with the best entry so far--a unique, one-hour documentary appropriately named Crisis...
Diversification is a relatively new concept for Coke. In the 30 years that rough and ready Robert Woodruff, 73, ran the company, Coca-Cola preened itself as a giant with a single product, a onetime cough elixir dispensed globally in wasp-waisted 6½-oz. bottles. Complacency caught up with the giant a decade ago; other companies made inroads with bigger bottles, and Pepsi even pulled ahead in some areas. Woodruff, whose position as chairman of the finance committee is buttressed by the fact that he owns Coke stock worth $30 million, was finally persuaded that the corporate horizon should...
...Room for Stumbles. Brooklyn-born Fred Borch takes over a giant (200,000 products, 211 plants) in remarkably good shape. The major credit goes to Ralph Cordiner, who succeeded Charles E. ("Electric Charlie") Wilson as chief executive in 1950 and promptly ordered the most drastic reorganization in G.E.'s 71-year history. Cordiner did not radically change the product mix, which is spread almost equally among heavy electrical equipment, electronics, consumer goods and defense orders (G.E. is the fifth biggest defense contractor). But he decentralized operations and management, making each of 112 department managers a minor president with responsibility...
Despite these massive disadvantages, India's state-owned Life Insurance Corp. is doing a remarkable job of selling its product. More than $1.6 billion in new policies were written during the 1962-63 fiscal year, more than triple the rate just seven years ago, when the Indian government nationalized all of India's life insurance business and formed the Life Insurance Corp. Under dapper, cigar-puffing Chairman B. K. Kaul, a veteran Indian civil servant, insurance policies in force have hit $6 billion and assets $1.5 billion...
...Sert's creation, to look at the building with clear eyes as a man living in this time and this place, and to imagine how he might try to express the vitality, life, and peculiar spirit of our community. Wouldn't the vision come closer to Sert's product? The less creative alternate is to rant and rage endlessly, in darkness and without understanding. Stanley Milgram Assistant Professor of Social Psychology