Word: product
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Dates: during 1960-1969
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...also offers the little-known story of how and why the Danes have been celebrating our Fourth of July for the past 57 years. The ad is the work of a smallish New York agency, Savitt Tobias Balk, Inc., whose concern in this case is to sell not a product but an idea...
...live by that notion. TIME'S advertisers, too, have tried to tell their stories with verve and vibrancy. But we wondered what might happen if an advertising agency could feel free to talk about anything it chose-to turn its creative energy loose on any topic except a product...
...workers and their sympathizers march, supermarket chains, middle-class consumers, and even the grape growers are choosing sides. Some supermarkets are leaving the choice to the shopper. Others sell only grapes imported from Africa or Israel, and make a point of advertising that they do not carry the California product. On Capitol Hill, diners in the House restaurants have not seen a grape for months, while the Senate refectory has been using 15 lbs. to 20 lbs. a week. When one California Congressman sent large bags of grapes to each of his colleagues, many of the recipients returned them. Within...
Table-grape growers are particularly vulnerable to strikes because their product requires continual attention through much of the year. Since the appearance of the fruit affects its value?unlike the case of wine grapes?the bunches must be carefully picked by hand. Because of their vulnerability, Chavez picked the table-grape growers as his first target. In 1966, after a strike, he got his first contract when Schenley Industries capitulated because it had a nationally known name at stake. Later that year he won the right to represent workers at the mammoth Di Giorgio ranch in an election monitored...
...Focal Point. None of these problems invalidates the French theory. Film has all but replaced the novel as the chief topic of cultural talk on the campus and at many cocktail parties. Audiences as well as critics need someone to praise or blame for the total product. Given that need-and his new intellectual credentials-the director has become the focal point of film making. Henry Hathaway (True Grit), Howard Hawks (Red River) and John Ford (Cheyenne Autumn) have been reappraised as the prime movers of the west ern. Alfred Hitchcock has been called an eminent psychologist for his shrewd...