Word: product
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...Germany-have increased their defense spending an average 45% since 1959 to $15 billion this year. Despite the trend in Britain to lean more and more on the U.S. for its major defense protection, its defense budget this year is $5.2 billion, or about 7% of its gross national product (v. almost 10% for the U.S.). President de Gaulle, with his longing to have his own independent force de frappe, has set France's 1963 defense spending at $3.7 billion, or 5.1% of its G.N.P. Italy will spend $1.3 billion, West Germany $4.7 billion; even neutralist Sweden has hiked...
...today's markets, Lavin figures that almost any well-established consumer product can be toppled by a forcefully promoted newcomer. But, he says, "we realize this vulnerability cannot go on forever, so we are determined to exploit it thoroughly before the situation is corrected." Right now, another "20 or so" new products are in the works at Alberto-Culver...
...toiletries business, Leonard H. Lavin, 43, president of Chicago's Alberto-Culver Co., aims for no less than "the elimination of all competition." While such a goal seems unlikely to all but Lavin, his stalking tactics in only eight years have changed Alberto-Culver from a one-product company (Alberto VO5 hair conditioner) to a rising threat in the industry, with sales last year of $57 million from 14 national brands...
Almost from the moment that his chemists start to work on a new product, Lavin's advertising men are preparing saturation campaigns. Even before Alberto-Culver finished developing its Subdue dandruff shampoo, the admen had filmed the TV commercials. If test audiences respond enthusiastically to the commercials, Lavin brings out the product. At times Lavin has put more than 50% of his sales into advertising, this year will invest well over $30 million. Television will...
...first-quarter trade deficit of $750 million, and brought about a much more competitive export situation between the Common Market, Britain and the U.S. Rising wages stimulated a consumer-goods boom that has kept the market growing despite a general slackening in capital goods investment. Common Market steel production, at 39 million tons in the first half, was the same as last year's first-half rate, but chemical production is rising by 10% and auto output 15%, should reach almost 5,000,000 cars this year. In growth of gross national product, the Common Market's leaders...