Word: product
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Dates: during 1960-1969
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...money seldom changes hands. The film shows the product; the product maker advertises the film on billboards and packages. But smalltime money deals still go on, of course, with advertisers making direct contributions to stagehands, prop-men and even actors to slip their products before the cameras. Most stars still refuse to have any part of it. "I tried to get Cary Grant in on a tie-in," says one Hollywood flack, "but he just looked at me and said, 'Who needs...
Splintering Fragments. At California's Aerojet-General Corp., another esoteric operation called ''fissio-chemistry" uses the enormous energy of fissioning uranium to slam molecules together. So far, the most promising product of the process is hydrazine, a derivative of which is used as highenergy, self-igniting fuel in the Air Force's Titan II rockets...
Most small U.S. companies live with the uneasy knowledge that at any moment their traditional markets may be snatched away by an advanced new product developed in the research laboratories of some corporate giant. Ten years ago this nightmare came true for Brooklyn's Old Town Corp. A modestly successful manufacturer of carbon paper, typewriter ribbons and duplicating products, Old Town suddenly found its bigger competitors selling radically improved typewriter ribbons and speedy office photocopy machines that sharply reduced the demand for carbon paper. Helplessly the firm watched its business slip, until in 1960 it lost...
Next, Mazer set up a 17-man research and development staff that in two years turned out 15 new products, ranging from tough plastic and nylon typewriter ribbons to photocopy paper for use in the machines of rival manufacturers. To cut the time lag between idea and product, Old Town's research staff unabashedly called on the extensive laboratories of their big supplier companies for help. "A lot of small companies are afraid the big companies will steal their ideas," notes Mazer, "but actually they are very willing to help." Riegel Paper helped work out development problems...
...report was prepared by a team headed by respected French Economist Pierre Uri. It predicted that over the next decade West Germany's gross national product will grow more slowly than that of any other major Common Market nation save Belgium (whose economy is only one-fifth as big as West Germany's). By 1970, said the Uri group, the average French worker will be producing $4,608 worth of goods and services a year v. $3,905 for the average German...