Word: product
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Dates: during 1960-1969
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Letters from the Earth, by Mark Twain. These savage, scatologically irreligious papers, long suppressed by Twain's daughter, were a product of the deep melancholy of the humorist...
...group of Republican candidates: "One of my biggest concerns is that government be run by wisdom instead of by callow youth." Foreign crises like Korea, he said, were met "headon with firmness, and they were solved." Guatemala was rescued from Communist domination. Wages, income and the gross national product went up; the rate of increase in the cost of living went down. "If this is not moving," said Ike dryly, "it is a reasonable facsimile thereof...
Whatever their approach, truly original ads are so few that they are quickly copied. The bulk of menthol cigarette ads-a boy, a girl (shoeless) and a babbling brook-are virtually indistinguishable. Often, too. the less expensive or distinctive a product is, the more pretentiously it is advertised-which leads admen to argue whether it is good salesmanship to make a snob appeal for a non-snob product. The most notable voice raised in opposition is that of Fairfax Cone of Chicago's Foote, Cone & Belding agency, who argues that an ad should come as close as possible...
...fast-turning world of packaged goods, where advertising budgets often run higher than the costs of production and a blindfolded customer can scarcely distinguish between competing brands, it is the adman's task to find and exploit any slight difference, real or imagined, in his client's product. Says one top packaged-goods executive: "If we've got a real product difference, we could let any kid from the Harvard Business School write the ads. When we've got parity of product, though, that's when we need the pros...
...existence of life on other planets, but explains his conclusion with his own special brand of eloquence: "Life, even cellular life, may exist out yonder in the dark. But high or low in nature, it will not wear the shape of man. That shape is the evolutionary product of a strange, long wandering through the attics of the forest roof, and so great are the chances of failure, that nothing precisely and identically human is likely ever to come that way again. There may be wisdom; there may be power; somewhere across space great instruments, handled by strange, manipulative organs...